A strong release, product or business can still get ignored when the logo feels disposable, the posts look unrelated and every new graphic starts from zero.
I close that gap with a visual system people can recognize, trust and remember.
02 / Selected work
Proof, organized.
Six distinct project bodies selected to show identity, campaign and merch work. Status is labeled honestly.
01
Identity case study · Podcast / radio
Whistle × Whiskey
A working identity breakdown that turns a loud, unfiltered show into one recognizable on-air mark.
Direction
Character-led, high contrast and deliberately off-script.
System
Primary mark, cast of characters, two-colour palette and deployment logic.
Built to move
Broadcast graphics, social promotion, merch and live applications.
02
Phase-one identity · Client work
Bone Appetite
A mascot-led identity system built to give a Texas pet-treat brand warmth, recognition and room to grow.
Direction
Boutique bakery warmth balanced with bold, friendly character.
System
Master mark, badge series, icon family, typography and tagline.
Applications
Labels, product families, social graphics and retail touchpoints.
03
Identity exploration · Concept directions
New Mexico 12 Volt
Four identity routes testing how power, motion and regional cues can become a fast-reading brand mark.
Direction
Speed, electrical energy and New Mexico geometry without a generic bolt.
System
Symbol routes, wordmark variations and high-contrast palette options.
Built to move
Vehicle graphics, workwear, signage and digital use.
04
Release artwork · Concept direction
Suburban Sermon
A release world built from distressed Americana, empty streets and a title treatment strong enough to carry the campaign.
Direction
Red, navy and bone with worn flag texture and suburban-night tension.
System
Hero artwork, alternate cover direction and custom title treatment.
Applications
Cover art, announcements, social cuts and campaign extensions.
05
Campaign + merch · Client work
Gripkill Supply Co.
A motorcycle-focused visual direction translated across promotion and product without losing speed or impact.
Direction
Gothic lettering, high-speed imagery and a blue/orange signal palette.
System
Promotional cover direction and a standalone helmet graphic.
Applications
Social promotion, product graphics and future campaign cuts.
06
Merch capsule · Client work
Obsidian Cult Records
A front-and-back apparel system that gives the label multiple visual lanes without losing the name.
Direction
Small chest marks, oversized backs and black/white garment contrast.
System
Typographic marks, character graphics and cold/fire artwork variants.
Applications
A multi-route shirt capsule with deliberate front and back placement.
03 / What I build
Three systems. One clear studio.
Everything public fits one of these offers. No scattered service menu.
01
Identity Systems
Recognizable visual foundations for brands that need more than a one-off logo.
Logos + wordmarks · Type + color · Mascots · Supporting marks · Brand standards
02
Release & Campaign Systems
Connected visuals for a release, launch, event or promotion that has to hold together across every touchpoint.
Album + single art · Posters · Social rollout assets · Launch visuals · Campaign direction
03
Merch & Apparel Graphics
Wearable artwork and product collections built around the identity instead of pasted onto it.
Apparel graphics · Drop systems · Placements · Supporting marks · Production-ready art
Need one strong asset first? Single-release artwork and standalone merch graphics are available when the project has a clear purpose—and can expand into a connected system later.
Built for
People already moving.
Musicians with releases. Apparel brands with products. Independent businesses with proof, momentum and a point of view.
Not built for
Cheap-logo roulette.
No unpaid samples. No “make it pop” scavenger hunts. No pretending a random graphic is a brand system.
04 / Process
Clear enough to move. Flexible enough to make something original.
01
Find the real problem
We define what is changing, what is getting lost and what the new work has to accomplish.
02
Build the direction
You see a clear visual direction before the idea expands into every deliverable.
03
Make the system
The selected direction becomes connected, usable assets instead of unrelated files.
04
Release it clean
Final work is organized for real use, with direct communication and no agency telephone game.
TEXASTXBMM
Different by design. Defiant by nature.
05 / The studio
One creative director. No middlemen. No diluted decisions.
Texas Blood Money Media is an independent creative studio founded by Seth Ramirez in San Angelo, Texas. The studio builds bold visual identities, release campaigns and merch systems for musicians, apparel brands and culture-driven businesses.
The work combines strategic brand thinking with music, underground art, apparel and outsider culture—creating visuals that can move consistently across digital, print, products, promotion and merchandise.
Seth Ramirez Founder / Creative Director
06 / Start something
Tell me what is changing, launching or falling behind.
You do not need a perfect brief. Send the project, the deadline and what currently feels disconnected. I’ll tell you whether I’m the right fit and what the next move should be.