:root {
  --bg: #090909;
  --panel: #11110f;
  --panel-2: #161513;
  --ink: #f1eee6;
  --muted: #aaa69c;
  --line: #2e2c28;
  --red: #cc222e;
  --red-hot: #ee2d3a;
  --cream: #e7ddc8;
  --black: #050505;
  --max: 1480px;
  --pad: clamp(22px, 5vw, 78px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
  line-height: 1.5;
  overflow-x: hidden;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
img { display: block; width: 100%; }
button, input, textarea, select { font: inherit; }
button { color: inherit; }

.skip-link {
  position: fixed;
  left: 12px;
  top: -80px;
  z-index: 999;
  background: var(--ink);
  color: #000;
  padding: 12px 16px;
}
.skip-link:focus { top: 12px; }

.noise {
  position: fixed;
  inset: 0;
  z-index: 100;
  pointer-events: none;
  opacity: .06;
  background-image:
    repeating-radial-gradient(circle at 20% 30%, rgba(255,255,255,.12) 0 1px, transparent 1px 4px),
    repeating-linear-gradient(135deg, rgba(255,255,255,.05) 0 1px, transparent 1px 5px);
  background-size: 7px 7px, 11px 11px;
  mix-blend-mode: soft-light;
}
.cursor-glow {
  position: fixed;
  width: 440px;
  height: 440px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(204,34,46,.13), transparent 68%);
  transform: translate(-50%, -50%);
  pointer-events: none;
  z-index: -1;
}

.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px var(--pad);
  border-bottom: 1px solid transparent;
  background: linear-gradient(to bottom, rgba(9,9,9,.94), transparent);
  transition: background .3s, border-color .3s;
}
.site-header.scrolled {
  background: rgba(9,9,9,.94);
  backdrop-filter: blur(14px);
  border-color: var(--line);
}
.brand { display: flex; align-items: center; gap: 14px; }
.brand-mark {
  font-family: Impact, "Arial Black", sans-serif;
  font-size: 22px;
  letter-spacing: -.04em;
}
.brand-mark span { color: var(--red); }
.brand-name {
  text-transform: uppercase;
  letter-spacing: .16em;
  font-size: 10px;
  font-weight: 700;
}
.site-header nav { display: flex; align-items: center; gap: 28px; font-size: 13px; font-weight: 700; }
.site-header nav a:not(.nav-cta) { position: relative; }
.site-header nav a:not(.nav-cta)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 100%;
  bottom: -6px;
  height: 2px;
  background: var(--red);
  transition: right .25s;
}
.site-header nav a:hover::after { right: 0; }
.nav-cta {
  border: 1px solid var(--ink);
  padding: 11px 16px;
  text-transform: uppercase;
  letter-spacing: .08em;
  font-size: 11px;
}
.nav-cta:hover { background: var(--ink); color: #000; }
.menu-toggle { display: none; background: none; border: 0; width: 42px; height: 42px; padding: 10px; cursor: pointer; }
.menu-toggle span { display: block; height: 2px; background: var(--ink); margin: 7px 0; transition: transform .25s; }

.section-pad { max-width: var(--max); margin: auto; padding: clamp(90px, 10vw, 165px) var(--pad); }
.eyebrow, .section-number {
  text-transform: uppercase;
  letter-spacing: .2em;
  font-weight: 800;
  font-size: 11px;
  color: var(--muted);
}
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 {
  font-family: Impact, "Arial Black", sans-serif;
  text-transform: uppercase;
  font-weight: 400;
  letter-spacing: -.02em;
}
h1 { font-size: clamp(64px, 8.5vw, 146px); line-height: .83; letter-spacing: -.035em; margin: 24px 0 30px; }
h1 em { font-style: normal; color: var(--red); }
h2 { font-size: clamp(48px, 6vw, 92px); line-height: .92; margin: 18px 0; }
h3 { font-size: clamp(36px, 4.5vw, 72px); line-height: .92; margin: 12px 0 24px; }

.hero {
  min-height: 100svh;
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  align-items: center;
  gap: 5vw;
  padding-top: 128px;
  position: relative;
}
.hero-lead { max-width: 720px; color: #d2cec5; font-size: clamp(18px, 1.5vw, 24px); }
.hero-sub { max-width: 680px; color: var(--muted); font-size: 15px; }
.hero-actions { display: flex; gap: 12px; flex-wrap: wrap; margin: 34px 0; }
.button {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  min-height: 54px;
  padding: 0 24px;
  border: 1px solid var(--ink);
  background: transparent;
  color: inherit;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: .08em;
  font-size: 12px;
  cursor: pointer;
}
.button.primary { background: var(--red); border-color: var(--red); color: #fff; }
.button.primary:hover { background: var(--red-hot); border-color: var(--red-hot); }
.button.ghost:hover { background: var(--ink); color: #000; }
.hero-proof { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 28px; }
.hero-proof span {
  border: 1px solid var(--line);
  padding: 8px 10px;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: .1em;
  font-size: 9px;
}
.hero-art { height: min(73vh, 790px); position: relative; }
.hero-card {
  position: absolute;
  margin: 0;
  overflow: hidden;
  border: 1px solid #3b3832;
  box-shadow: 0 25px 80px rgba(0,0,0,.66);
  background: #101010;
}
.hero-card img { height: 100%; object-fit: cover; }
.hero-card-a { width: 77%; height: 37%; top: 0; right: 0; transform: rotate(3deg); }
.hero-card-b { width: 79%; height: 36%; left: 0; top: 31%; transform: rotate(-4deg); }
.hero-card-c { width: 42%; height: 51%; right: 4%; bottom: 0; transform: rotate(4deg); }
.hero-stamp {
  position: absolute;
  left: 3%;
  bottom: 7%;
  background: var(--red);
  padding: 18px 22px;
  text-transform: uppercase;
  transform: rotate(-5deg);
  font-size: 12px;
  letter-spacing: .1em;
  box-shadow: 0 10px 40px #000;
}
.hero-stamp strong { font-size: 18px; }
.scroll-cue { position: absolute; bottom: 26px; left: var(--pad); font-size: 10px; text-transform: uppercase; letter-spacing: .18em; color: var(--muted); }
.scroll-cue span { color: var(--red); font-size: 20px; }

.marquee { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); overflow: hidden; background: var(--cream); color: #111; }
.marquee div {
  display: flex;
  align-items: center;
  gap: 28px;
  width: max-content;
  padding: 16px 0;
  animation: marquee 30s linear infinite;
  font-family: Impact, "Arial Black", sans-serif;
  font-size: 24px;
  letter-spacing: .04em;
}
.marquee i { color: var(--red); font-style: normal; }
@keyframes marquee { to { transform: translateX(-50%); } }

.positioning-grid { display: grid; grid-template-columns: 1.2fr .8fr; gap: 8vw; align-items: end; }
.positioning-grid p { font-size: clamp(18px, 1.4vw, 23px); color: #c4c0b6; }
.positioning-grid p + p { margin-top: 24px; }

.section-head { display: flex; justify-content: space-between; gap: 40px; align-items: end; margin-bottom: 44px; }
.section-head > p { max-width: 450px; color: var(--muted); }
.filter-bar { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 48px; }
.filter {
  background: none;
  color: var(--muted);
  border: 1px solid var(--line);
  padding: 10px 14px;
  text-transform: uppercase;
  letter-spacing: .1em;
  font-size: 10px;
  font-weight: 800;
  cursor: pointer;
}
.filter.active, .filter:hover { background: var(--ink); color: #000; border-color: var(--ink); }

.case-list { border-top: 1px solid var(--line); }
.case-study {
  display: grid;
  grid-template-columns: minmax(280px, .72fr) minmax(0, 1.28fr);
  gap: clamp(34px, 5.5vw, 88px);
  padding: clamp(66px, 8vw, 118px) 0;
  border-bottom: 1px solid var(--line);
  align-items: center;
}
.case-study:nth-child(even) .case-copy { order: 2; }
.case-study:nth-child(even) .project-media { order: 1; }
.case-study[hidden] { display: none; }
.case-kicker { display: flex; align-items: center; gap: 14px; }
.case-kicker span {
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  border: 1px solid var(--red);
  color: var(--red);
  font-family: Impact, "Arial Black", sans-serif;
  font-size: 20px;
}
.case-kicker p { margin: 0; color: var(--red); text-transform: uppercase; letter-spacing: .14em; font-size: 9px; font-weight: 800; }
.case-intro { color: #d0ccc3; font-size: clamp(17px, 1.2vw, 20px); }
.case-facts { margin: 32px 0 0; }
.case-facts div { border-top: 1px solid var(--line); padding: 14px 0; display: grid; grid-template-columns: 100px 1fr; gap: 20px; }
.case-facts div:last-child { border-bottom: 1px solid var(--line); }
.case-facts dt { text-transform: uppercase; letter-spacing: .14em; font-size: 9px; font-weight: 800; color: var(--red); }
.case-facts dd { margin: 0; color: var(--muted); font-size: 14px; }

.project-media { display: grid; gap: 12px; min-width: 0; }
.single-media .media-button { aspect-ratio: 1.54 / 1; }
.media-grid, .logo-grid, .merch-grid { grid-template-columns: 1fr 1fr; }
.media-grid .media-wide { grid-column: span 2; aspect-ratio: 16 / 9; }
.media-grid .media-button:not(.media-wide) { aspect-ratio: 4 / 3; }
.logo-grid .media-button, .merch-grid .media-button { aspect-ratio: 1; }
.release-grid { grid-template-columns: repeat(3, 1fr); }
.release-grid .media-button { aspect-ratio: 1; }
.split-media { grid-template-columns: 1.45fr .8fr; align-items: stretch; }
.split-media .media-wide { grid-column: auto; }
.split-media .media-button { min-height: 520px; }
.media-button {
  position: relative;
  display: block;
  width: 100%;
  min-width: 0;
  padding: 0;
  overflow: hidden;
  border: 1px solid #302e2a;
  background: var(--panel);
  cursor: zoom-in;
}
.media-button img { width: 100%; height: 100%; object-fit: cover; transition: transform .8s cubic-bezier(.2,.7,.2,1), filter .4s; }
.media-button:hover img { transform: scale(1.035); filter: contrast(1.06); }
.media-button::after { content: ""; position: absolute; inset: 0; background: linear-gradient(transparent 58%, rgba(0,0,0,.72)); pointer-events: none; }
.media-button span {
  position: absolute;
  z-index: 2;
  right: 14px;
  bottom: 12px;
  color: #fff;
  text-transform: uppercase;
  letter-spacing: .12em;
  font-size: 9px;
  font-weight: 800;
}
.title-card { background: #050505; }
.title-card img { object-fit: contain; padding: 12%; }
.portfolio-footer { margin-top: 70px; padding: 26px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; justify-content: space-between; gap: 20px; }
.text-link { color: var(--red); font-weight: 800; text-transform: uppercase; letter-spacing: .08em; font-size: 12px; }

.services { background: #0d0d0d; max-width: none; }
.services > * { max-width: calc(var(--max) - var(--pad) * 2); margin-left: auto; margin-right: auto; }
.service { display: grid; grid-template-columns: 70px 1fr .58fr; gap: 30px; padding: 42px 0; border-top: 1px solid var(--line); align-items: start; }
.service:last-child { border-bottom: 1px solid var(--line); }
.service > span { font-family: Impact, "Arial Black", sans-serif; font-size: 32px; color: var(--red); }
.service h3 { margin: 0 0 12px; font-size: clamp(31px, 3.4vw, 54px); }
.service p { color: var(--muted); max-width: 720px; }
.service-tags { text-transform: uppercase; letter-spacing: .1em; font-size: 9px; line-height: 2; }
.entry-note { margin-top: 34px !important; padding: 22px 0; color: var(--muted); font-size: 14px; }
.entry-note strong { color: var(--ink); }

.fit { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--line); max-width: calc(var(--max) - var(--pad) * 2); padding: 0; margin-top: 130px; margin-bottom: 130px; }
.fit-panel { padding: clamp(35px, 5vw, 70px); background: #111; }
.fit-panel.bad { background: var(--cream); color: #111; }
.fit-panel.bad .section-number { color: #666; }
.fit-panel p:last-child { font-size: 18px; max-width: 600px; }

.process-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.process-grid article { background: var(--bg); padding: 28px; min-height: 320px; }
.process-grid span { font-family: Impact, "Arial Black", sans-serif; font-size: 48px; color: var(--red); }
.process-grid h3 { margin-top: 88px; font-size: 28px; }
.process-grid p { color: var(--muted); font-size: 14px; }

.about { display: grid; grid-template-columns: .82fr 1.18fr; gap: 8vw; align-items: center; }
.about-art {
  min-height: 650px;
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: center;
  overflow: hidden;
  padding: clamp(28px, 5vw, 70px);
  border: 1px solid #37342f;
  background:
    linear-gradient(150deg, transparent 0 56%, rgba(204,34,46,.18) 56% 58%, transparent 58%),
    radial-gradient(circle at 70% 24%, rgba(204,34,46,.3), transparent 33%),
    #0d0d0d;
}
.about-art::before, .about-art::after { content: ""; position: absolute; border: 1px solid rgba(231,221,200,.14); transform: rotate(-9deg); }
.about-art::before { width: 62%; aspect-ratio: 1; right: -16%; top: -5%; }
.about-art::after { width: 48%; aspect-ratio: 1; left: -18%; bottom: -6%; transform: rotate(13deg); }
.about-texas { color: var(--muted); text-transform: uppercase; letter-spacing: .6em; font-size: 10px; }
.about-art strong { position: relative; z-index: 1; font-family: Impact, "Arial Black", sans-serif; font-size: clamp(86px, 12vw, 180px); line-height: .78; letter-spacing: -.06em; margin: 26px 0; }
.about-art strong span { color: var(--red); }
.about-art p { position: relative; z-index: 1; align-self: flex-start; margin: 0; padding: 14px 16px; background: var(--red); text-transform: uppercase; font-size: 11px; font-weight: 800; letter-spacing: .12em; transform: rotate(-3deg); }
.about-copy > p { color: #c5c1b8; font-size: 18px; max-width: 760px; }
.signature { font-family: Georgia, serif; font-style: italic; font-size: 28px; margin-top: 35px; }
.signature span { display: block; font-family: Arial, sans-serif; font-style: normal; text-transform: uppercase; letter-spacing: .14em; font-size: 9px; color: var(--muted); margin-top: 7px; }

.contact { display: grid; grid-template-columns: .8fr 1.2fr; gap: 7vw; border-top: 1px solid var(--line); }
.contact-copy > p { color: var(--muted); font-size: 18px; }
.direct-contact { display: flex; flex-direction: column; gap: 8px; margin-top: 35px; }
.direct-contact a { font-weight: 800; font-size: 18px; }
.direct-contact a:hover { color: var(--red); }
.direct-contact span { color: var(--muted); font-size: 12px; }
.project-form { background: #111; border: 1px solid var(--line); padding: clamp(24px, 4vw, 54px); }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.project-form label { display: block; text-transform: uppercase; letter-spacing: .12em; font-size: 9px; font-weight: 800; color: var(--muted); margin-bottom: 18px; }
.project-form input, .project-form textarea, .project-form select { width: 100%; margin-top: 8px; background: #0a0a0a; color: var(--ink); border: 1px solid #34322e; padding: 15px; border-radius: 0; outline: none; }
.project-form input:focus, .project-form textarea:focus, .project-form select:focus { border-color: var(--red); }
.submit { width: 100%; justify-content: space-between; }
.form-note { margin: 12px 0 0; color: var(--muted); font-size: 10px; }
.hidden { position: absolute; left: -9999px; }

footer { display: grid; grid-template-columns: 1fr auto auto; gap: 50px; align-items: end; padding: 45px var(--pad); border-top: 1px solid var(--line); color: var(--muted); font-size: 11px; }
footer > div > p { margin: 12px 0 0; text-transform: uppercase; letter-spacing: .12em; }
.footer-links { display: flex; gap: 18px; }
.footer-links a:hover { color: var(--red); }

.lightbox { width: min(94vw, 1500px); max-height: 94vh; padding: 48px 18px 18px; border: 1px solid #555; background: #080808; color: #fff; }
.lightbox::backdrop { background: rgba(0,0,0,.93); backdrop-filter: blur(5px); }
.lightbox img { max-height: 80vh; object-fit: contain; }
.lightbox p { text-align: center; margin: 10px 0 0; color: var(--muted); }
.lightbox-close { position: absolute; right: 12px; top: 10px; background: none; color: #fff; border: 0; text-transform: uppercase; font-size: 11px; letter-spacing: .1em; cursor: pointer; }

.utility-page {
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(28px, 6vw, 84px);
  background:
    linear-gradient(135deg, transparent 0 63%, rgba(204,34,46,.2) 63% 65%, transparent 65%),
    radial-gradient(circle at 80% 20%, rgba(204,34,46,.2), transparent 28%),
    var(--bg);
}
.utility-page > div { max-width: 980px; margin: clamp(80px, 15vh, 180px) 0 0; }
.utility-page h1 { margin-bottom: 30px; }
.utility-page > div > p:not(.eyebrow) { max-width: 650px; color: var(--muted); font-size: clamp(18px, 2vw, 24px); margin-bottom: 32px; }

:focus-visible { outline: 3px solid var(--red-hot); outline-offset: 4px; }
.reveal { opacity: 1; transform: none; }
.js .reveal { opacity: 0; transform: translateY(28px); transition: opacity .75s ease, transform .75s ease; }
.js .reveal.visible { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  .marquee div { animation: none; }
  .cursor-glow { display: none; }
  .media-button img { transition: none; }
}

@media (max-width: 1050px) {
  .site-header.scrolled { backdrop-filter: none; }
  .site-header nav { position: fixed; inset: 73px 0 auto; height: calc(100svh - 73px); overflow-y: auto; background: #090909; display: flex; flex-direction: column; justify-content: center; gap: 30px; font-size: 24px; transform: translateX(100%); transition: transform .35s; }
  .site-header nav.open { transform: none; }
  .menu-toggle { display: block; }
  .hero { grid-template-columns: 1fr; padding-top: 122px; }
  .hero-art { height: 570px; margin-top: 20px; }
  .positioning-grid, .about, .contact { grid-template-columns: 1fr; }
  .case-study { grid-template-columns: 1fr; }
  .case-study:nth-child(even) .case-copy, .case-study:nth-child(even) .project-media { order: initial; }
  .case-copy { max-width: 760px; }
  .service { grid-template-columns: 55px 1fr; }
  .service-tags { grid-column: 2; }
  .process-grid { grid-template-columns: 1fr 1fr; }
  .about-art { min-height: 560px; }
  .fit { grid-template-columns: 1fr; }
  footer { grid-template-columns: 1fr; }
  .footer-links { flex-wrap: wrap; }
}

@media (max-width: 700px) {
  .brand-name { display: none; }
  h1 { font-size: clamp(50px, 14vw, 76px); }
  .hero-actions .button { width: 100%; }
  .hero-art { height: 410px; }
  .hero-card-a { width: 87%; height: 34%; }
  .hero-card-b { width: 88%; height: 34%; top: 29%; }
  .hero-card-c { width: 46%; height: 44%; }
  .section-head { display: block; }
  .release-grid { grid-template-columns: 1fr 1fr; }
  .release-grid .title-card { grid-column: span 2; aspect-ratio: 2 / 1; }
  .split-media { grid-template-columns: 1fr 1fr; }
  .split-media .media-button { min-height: 320px; }
  .portfolio-footer { display: block; }
  .service { grid-template-columns: 40px 1fr; gap: 14px; }
  .process-grid { grid-template-columns: 1fr; }
  .process-grid article { min-height: 250px; }
  .process-grid h3 { margin-top: 45px; }
  .form-row { grid-template-columns: 1fr; gap: 0; }
  .about-art { min-height: 460px; }
  .cursor-glow { display: none; }
}

@media (max-width: 480px) {
  .project-media { gap: 7px; }
  .media-grid, .logo-grid, .merch-grid, .release-grid, .split-media { grid-template-columns: 1fr 1fr; }
  .media-grid .media-wide { grid-column: span 2; }
  .split-media .media-wide { grid-column: span 2; min-height: 220px; }
  .split-media .media-portrait { grid-column: span 2; min-height: 430px; }
  .case-facts div { grid-template-columns: 82px 1fr; gap: 12px; }
  .media-button span { font-size: 8px; right: 8px; bottom: 8px; }
}